HEWI MAG/NEWS
Special mention for the Barbie™ × HEWI collection at the 2025 Designplus Award by ISH
HEWI sets new standards with creative marketing strategies and puts the brand message centre stage – and this is exactly what has now been officially recognised! Our Barbie™ × HEWI collection received a special mention at the 2025 Designplus Award by ISH for its outstanding marketing strategy. The Designplus Award honours innovative communication approaches that create a strong brand identity and drive change in the industry.
The award ceremony took place during the world’s leading trade fair ISH in Frankfurt and marked an important milestone for HEWI. The special mention affirms our commitment to enhancing brand perception through creative marketing strategies and establishing innovative concepts in the market.
Barbie™ × HEWI Two icons – one vision
Barbie™ and HEWI present a unique cooperation based on a common goal: design with unlimited possibilities. The Barbie™ × HEWI collection comprises almost 40 well thought-through sanitary products, including towel holders, soap dispensers, toilet brush units, and hinged support rails. With a fresh colour palette, HEWI brings the legendary 477/801 range into a modern dimension and gives bathrooms a new, stylish touch.
The products in the collection meet the highest standards of quality, durability, and functionality. The colour variants range from elegant pink to selected colour combinations of pink, white, and black, thereby offering versatile design options for any bathroom.
The jury explained its decision as follows: “The jury recognised a submission that addresses the important issue of accessible bathroom design. The underlying marketing strategy, which introduces new direction through creative design and targeted communication, was particularly emphasised. This award is intended to raise awareness of socially relevant challenges and emphasise the importance of accessibility and inclusion in the bathroom sector”.
Designplus Award by ISH: Recognising innovation and excellence
The Designplus Award by ISH honours outstanding developments and pioneering ideas that stand out for their innovative design, sustainability, and technical excellence. Innovative technologies, design solutions, and strategies are evaluated in a multi-stage selection process. During ISH 2025 the nominated and award-winning products were presented in an exclusive exhibition that offered trade visitors a direct insight into current developments and design trends in the industry. The large number of international submissions reflects the importance of the ISH as a central platform for water, heat, and air
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